What we do with your details.

full legal detail

1. Who we are

Hear Their Name is operated by BuiltSmarter, based in the United Kingdom. Contact: jamie@heartheirname.com.

2. Data we process

You provide:

• Your child's first name, age, and gender
• Interests, themes, family members, friends, pets the child loves
• Your first name and email address
• Optional donation payment details (handled by Stripe, not stored by us)

Collected automatically:

• IP address and device type, for fraud prevention
• Analytics events (Google Analytics, Meta, TikTok), only on marketing pages, never on the story playback page

3. How we use it

Primary purpose: to write and narrate a personalised audio story for your child, play it for you in your browser, and email a permanent link as a backup so you can come back to it any time.

Secondary purposes: to process optional donations via Stripe, to reply to support enquiries, and to comply with legal obligations.

We will never sell your data or use it for third-party marketing.

4. Legal basis (UK GDPR)

• Contract: processing is necessary to deliver the free story you requested
• Consent: for any analytics that aren't strictly essential
• Legitimate interest: improving the service and preventing abuse
• Legal obligation: tax, accounting, and law enforcement as required

5. Who we share with

Your data is shared only with the processors needed to run the service:

• Anthropic: language partner used to draft the story text
• ElevenLabs: voice partner used to record the narration
• Supabase: cloud storage for the story audio
• Stripe: only if you choose to donate
• Resend: to send you your confirmation, delivery, and follow-up emails
• Netlify: website hosting

Analytics providers (Google Analytics, Meta Pixel, TikTok Pixel) receive anonymised event data from marketing pages only. Each operates under its own privacy policy.

6. Retention

• Story audio and text: kept indefinitely unless you ask us to delete it
• Email records: kept while we're in contact, then archived
• Payment records: kept for 6 years for UK tax compliance
• Analytics data: per each provider's retention policy

7. Your rights

Under UK GDPR you have the right to access, correct, delete, restrict, port, or object to our processing of your data. Email jamie@heartheirname.com and we'll handle any request within 30 days.

8. Security

Data is encrypted in transit and at rest. Access is limited on a need-to-know basis. Still, no system is 100% secure and we make no absolute guarantees.

9. Children's privacy

Hear Their Name is for children aged roughly 2 to 14, but the service is requested by a parent or guardian. We do not collect data directly from children. A parent consents on their behalf. Children's details are used only to personalise their story and are never used for marketing or profiling.

10. International transfers

Some processors (Anthropic, ElevenLabs, Stripe, Google, Meta, TikTok) are based outside the UK. Transfers happen under Standard Contractual Clauses or equivalent safeguards.

11. Changes

We may update this policy. We'll update the date at the top and, for material changes, email customers who have active stories.

12. Contact

You can also complain to the Information Commissioner's Office (ICO) if you believe we've breached your data rights.